Update: "Xian Yu Qi Yuan" Brings Yuhuan’s Best to Jiazi Old Street

发布时间： 2025-11-26 11:17:00

"Xian Yu Qi Yuan"

Launches in Jiaojiang

On February 11,

the "Xian Yu Qi Yuan" Taizhou Jiaojiang store

was unveiled in Jiazi Old Street.

Yuhuan’s regional public agricultural brand

"Xian Yu Qi Yuan"

has made a grand debut in Jiaojiang.

Attending the opening were Bi Wu, Secretary of the Party Committee and Director of the Taizhou Supply and Marketing Cooperative, Bao Hongjin, Member of the Party Committee and Deputy Director of the Cooperative, and Xi Shengdong, Vice Mayor of Yuhuan.

Yuhuan Brand Shines in Jiaojiang

Jiazi Old Street boasts a history spanning centuries.

Inside the "Xian Yu Qi Yuan" store on the old street, visitors are greeted with rich elements inspired by Yuhuan’s natural landscape. A range of local agricultural specialties from Yuhuan allows guests to experience the charm and distinct character of the region.

“This pomelo wine is designed with the Yuhuan pomelo as its inspiration. It’s made from pomelo pulp and produced by ‘Chen Wanhe,’ a century-old local winery in Yuhuan—making it perfect as a gift,” explained staff enthusiastically as they introduced products to visitors, many of whom purchased Yuhuan’s finest goods.

As the regional public brand for Yuhuan’s agricultural products, "Xian Yu Qi Yuan" focuses on pomelos and aquatic products while also covering a variety of items such as Hongmeiren citrus, turnips, grapes, golden mushrooms, and tea. The brand currently offers over 70 different products. The Jiaojiang store showcases more than 50 of these, with pomelo juice and pomelo pastry drawing particular attention on opening day.

“'Xian Yu Qi Yuan' already has seven chain stores in Yuhuan. The Jiazi Old Street location in Jiaojiang is our first store outside Yuhuan, marking a great start to 2025. We hope to introduce Yuhuan’s specialties to consumers across Taizhou by leveraging the bustling business environment of Jiazi Old Street,” said Mao Lingjun, General Manager of "Xian Yu Qi Yuan" Brand Management Co., Ltd.

She added that the Jiaojiang store is not only a retail outlet for Yuhuan products but also a platform for cultural exchange. Interactive and experiential activities will be rolled out in the future to help more people learn about "Xian Yu Qi Yuan" and the high-quality goods from Yuhuan.

Xian Yu Qi Yuan · Pomelo-Derived Products