Taizhou Promotion Meeting on Deep Integration of Culture and Tourism Was Held

On May 10th, the Taizhou City Promotion Meeting on the Deep Integration of Culture and Tourism Project was held in Tiantai. Attendees included members of the leadership team of the Municipal Culture, Tourism and Sports Bureau, responsible officials from various municipal departments, responsible leaders from the governments of counties (cities, districts), primary responsible officials from Municipal Culture, Tourism and Sports Bureau, responsible officials from Agriculture and Rural Affairs Bureau, and Commerce Departments, as well as primary responsible officials from some key tourism towns.

Since the beginning of this year, the city-wide deep integration of culture and tourism project has progressed steadily. In the first quarter, the city received 18.701 million tourist visits, achieving tourism revenue of 20.43 billion RMB, representing year-on-year increases of 6.2% and 12.8% respectively. This period saw key indicators accelerating and improving, major cultural and tourism projects advancing orderly, a booming holiday economy, continuous optimization of industrial capacity, and eye-catching food activities. In the next stage, the city will further focus on five key elements: core attractions, new cultural and tourism scenarios, urban nightlife, rural micro-vacations, and overall city-wide coordination. The focus will be on five key tasks: closely monitoring crucial indicators, intensively promoting major projects, refining public cultural services, solidifying promotional efforts, and meticulously developing the food brand. The aim is to truly transform the "advantages in cultural and tourism resources" into "a winning development position," making the golden reputation of "an important destination for Chinese coastal and mountain cultural tourism" renowned nationwide and globally.

At the meeting, the Municipal Commerce Bureau and the Municipal Agriculture and Rural Affairs Bureau deployed related work. The Municipal Commerce Bureau will coordinate with the city's Deep Integration of Culture and Tourism Project Task Force, focus on the creation of the "World Gourmet Capital," continue to carry out consumption promotion activities, use the "Taizhou City Food IP" project as a lever to guide the optimization and innovation of business formats, and promote the high-quality development of Taizhou's food industry. The Municipal Agriculture and Rural Affairs Bureau will focus on effectively executing the "Agriculture+" approach, basing efforts on "quality," succeeding through "branding," and using "linkage" as a medium, to fully promote the integrated upgrade of rural characteristic industries with food, culture, tourism, and sports, aiding rural revitalization and the quality and efficiency enhancement of modern agriculture.

Jiaojiang District shared insights on creating an urban "Cuisine + Performing Arts" hub, Linhai City on building the "Jiangnan Great Song City" cultural tourism IP, Yuhuan City on achieving landmark outcomes for the Taizhou No.1 Highway through the integration of transportation, tourism, and sports, Tiantai County on market-driven project development and operation, and Baita Town in Xianju County on rural tourism, contributing experiences to the city-wide deep integration of culture and tourism.

Translator：Jiayang Lin