Michelin +1!The Culinary “Gold Standard” of Jiazhi Old Street is Further Elevated.
September 10th, the opening and ribbon-cutting ceremony for Xujiacai, a Michelin One-Star restaurant, took place at Jiazhi Old Street.
As a representative of new Sichuan cuisine, Xujiacai has garnered widespread acclaim from both domestic and international diners for its unique fusion cooking style and exquisite culinary techniques. Since its inception, the restaurant has adhered to the philosophy of “presenting classic Sichuan dishes with sophistication” and has been committed to the promotion of Sichuan culinary culture. The recognition of Michelin One-Star not only signifies its pursuit of the highest quality in dishes but also reflects a profound understanding of dining culture.
“The primary reasons for establishing our restaurant in Jiazhi Old Street are the unique historical and cultural ambiance of the area and our aspiration to share Xujiacai’s dedication to premium ingredients, continuous innovation in cooking techniques, and passion for food with every corner of the old street,” stated Xu Fan, the founder of Xujiacai.
Regarding the taste of the dishes, Xu Fan shared with reporters that in order to better integrate into the environment of Jiazhi Old Street, Xujiacai has retained its signature dishes while also introducing a series of innovative offerings. These include dishes such as Spicy and Fresh Squid and Braised East China Sea Yellow Croaker, which combine local Taizhou ingredients and flavors. These creations not only bring authentic Sichuan flavors to visitors but also incorporate the sweet and fresh elements of Taizhou cuisine, providing guests with a unique culinary experience that harmoniously blends the charm of the old street with the allure of cross-regional flavors.
In recent years, Jiazhi Old Street has been evolving its business model in alignment with the “Youth Development City” strategy, introducing new “trendy” cultures and lifestyles, and transforming the area into a prime destination for young people to unwind. The arrival of Xujiacai undoubtedly represents a significant upgrade to the business model at Jiazhi Old Street. It not only injects new brand vitality and energy into the area but also serves as a vibrant showcase for the street.
Regarding the business planning layout, Chen Xian, General Manager of Jiaojing City Development and Tourism Company, acknowledged that Jiazhi Old Street is a cultural district characterized by its unique charm and rich heritage. It has long been a favored destination for tourists seeking to explore Taizhou’s culture and savor authentic local cuisine. The diverse business models currently present in the old street already reflect a vibrant vitality.
Heritage and innovation are the two core elements driving the development of Taizhou’s culinary culture. The fusion of the 24 flavor profiles of Sichuan cuisine with local Taizhou ingredients not only creates a feast for the palate but also exemplifies the exchange and innovation of cultural spirits from both regions, conveying rich regional stories and emotions.
At a recent event, Wang Xingyou, President of the Taizhou Cuisine Culture Research Association, remarked that while Sichuan and Taizhou cuisines differ in taste and cooking techniques, these differences present endless opportunities for their collision and integration.The introduction of Xujiacai to Jiazhi Old Street has sparked an unprecedented convergence of culinary cultures. Its Michelin One-Star status will undoubtedly enhance the “golden value” of the street’s culinary offerings. Moving forward, the Taizhou Cuisine Culture Research Association plans to deepen its collaboration with Xujiacai, fostering the exchange and dissemination of culinary cultures between the two regions. With Xujiacai’s international perspective and exceptional culinary expertise, this partnership is poised to bring new insights and momentum to the innovation and integration of Taizhou cuisine, further advancing the prosperity and development of Taizhou’s food culture.
Translator：金蒙蒙 Louis