With the “mountains and seas” as the backdrop and the industry as the bond, the 19th China Catering Industry Development Conference is officially announced to be held in Taizhou.
On March 19th, the Taizhou Cuisine Promotion in Beijing and the official announcement ceremony for the 19th China Catering Industry Development Conference, to be held in Taizhou, took place in Beijing. Renowned catering entrepreneurs, industry experts, scholars, and online influencers gathered to partake in this delightful encounter between the flavors of the mountains and the sea and the culture of Chinese cuisine.
Wang Jian, Deputy Secretary of the Taizhou Municipal Committee and Mayor, and Yang Liu, President of the China Cuisine Association, attended the promotion event and delivered speeches. Cheng Weibo, Vice Mayor of Taizhou, Qiao Jie, Vice President of the China Cuisine Association, and Lin Xianjie, Secretary General of the Taizhou Municipal Government, were present at the related events.
Taizhou, embraced by both mountains and the sea, has developed a distinctive food culture characterized by "fresh, sticky, and sweet" flavors. It is the birthplace of Xin Rong Ji, the restaurant with the most Michelin stars in China, and is home to representative establishments like Shunji Pujiang Hui, Linjiayi, Laobian Restaurant, and Longyan. The Taizhou cuisine IP has garnered over a billion views. This promotion in Beijing is not only a splendid showcase of the "flavors of mountain and sea harmony" to the nation and the world but also a crucial step in its bid for the title of "World City of Gastronomy," carrying the city's aspirations for preserving its culinary culture and developing the industry.
In his speech, Wang Jian pointed out that cuisine is an important cultural symbol and a dazzling business card for any city. In recent years, focusing on the bid for the "World Capital of Gastronomy," Taizhou has vigorously promoted the active preservation and evolution of its culinary traditions, continuously enhancing the recognition and reputation of Taizhou cuisine. Hosting the 19th China Catering Industry Development Conference in Taizhou signifies high recognition and great support for the city's culinary scene. He stated that they would use food as a medium and the conference as a bridge, meticulously crafting an industry event that integrates food tasting, cultural exhibition, and industrial cooperation. He sincerely invited all guests to visit Taizhou, explore its famous mountains, behold the sea, savor its delicacies, and join this culinary appointment to create a better future together.
In her speech, Yang Liu noted that the China Cuisine Association has always been committed to "preserving Chinese culinary culture and promoting industrial innovation and development." Since partnering with the Taizhou Municipal Government, they have focused on exploring the cultural aspects and industrial promotion of Taizhou cuisine, gradually introducing it to the world. She expressed anticipation for deepening cooperation with Taizhou, exploring new models of "gastronomy + culture + industry," and enabling Taizhou cuisine to become a "golden key" for rural revitalization and a "new engine" for common prosperity.
It was officially announced on site that the 19th China Catering Industry Development Conference will be held in Taizhou. The conference will focus on cutting-edge topics such as "Chinese Catering Entrepreneurs" and "Artificial Intelligence + Catering," featuring multiple thematic seminars. It will also include special activities like showcasing premium foreign trade products and conducting industrial inspections. Adopting a trinity model of "industry forum + exhibition display + exchange and networking," the conference aims to establish a comprehensive industry communication platform. Catering entrepreneurs and industry professionals from across the country are welcomed to Taizhou to enjoy the scenic landscapes, savor the exquisite local flavors, and discuss industry development strategies.
Qiao Jie, Vice President of the China Cuisine Association (left), and Cheng Weibo, Vice Mayor of Taizhou (right), officially announced that the 19th China Catering Industry Development Conference will be held in Taizhou.
This promotion event signifies an important outcome of the deepened cooperation between Taizhou and the China Cuisine Association, and serves as a key platform for showcasing the captivating allure of Taizhou's mountain and sea cuisine. During the event, Wang Han, a writer and cultural scholar specializing in Taizhou cuisine, delivered a keynote speech. Wang Xingyou, President of the Taizhou Catering Industry Association, President of the Taizhou Taizhou Cuisine Culture Research Association, and Founder of Shunji Catering, shared the development story of his catering business.
A special exhibition showcasing the phased achievements of Taizhou's bid for the "World Capital of Gastronomy" was set up on site, highlighting the key accomplishments and progress of the application.
Four distinctive exhibition zones featured mountain delicacies, seafood, seasonal ingredients, and interactive experiences. Taizhou's local ingredients, including thriving yellow croaker, blue crabs, razor clams, Tiantai small dog beef, Huangjing (Solomons seal), spring bamboo shoots, Baishuiyang tofu, and loquats, were prominently displayed. Additionally, there was a hands-on activity for making "bian shi" (a type of stuffed dumpling), offering a comprehensive demonstration of the profound heritage and vibrant charm of Taizhou cuisine.
With the mountains and seas as a bond and fresh flavors as a bridge, Taizhou is ready to welcome guests from all directions in the name of gastronomy and fulfill this industry appointment!
Translator：Jiayang Lin