"The Spicy and Delightful" Distillation Adds More Excitement to Taizhou's Food IP
We often use the phrase "Freshness, Chewiness, Sweetness" to describe Taizhou's cuisine, but there is another flavor in Taizhou—the "spicy and delightful" of ginger-infused dishes, which together create a rich and diverse taste experience.

Recently, Luqiao District hosted the event "A Better Future with Ginger: 2023 'Tasting Luqiao—Ginger's Unique Charm' Food Launch." The "Spicy and Delightful" IP showcase, ginger culture-themed exhibition, ginger culture market, and more kicked off the "Tasting Luqiao—Ginger's Unique Charm" Spicy Delight Food Week on the bustling Shili Long Street. A variety of creative activities, centered on culinary exploration and ginger as the theme, vividly showcased Luqiao's ginger culture. Journalists from national, provincial, and municipal mainstream media, as well as self-media bloggers, were invited to the old street, "checking in" to Taizhou's unique food culture amid the rich aroma of ginger.
Translator:Jiayang Lin